Creating awareness with publicity stunts

PR or Public Relations takes care of creating wide spread awareness among a large population about an entity – be it an event, a person, a book or an issue. Publicity stunts are carried out by PR agencies to grab the instant attention of the public. Taylor Herring is a PR agency that specializes in many forms of PR including media relations, brand building and promotion, personal PR, online PR, Television PR etc.

Many top publicity stunts have happened across the world and have registered grand success. Publicity stunts need a degree of creativity and sense to trigger public interest and to retain it. The Boston Tea Party is a publicity stunt that happened way back in 1773 when American patriots dressed up as Mohawk Indians and flung 342 chests of tea into Boston Harbour to protest against the monopoly of the East India Company and heavy taxation. The Luxury department store Harrods once used up 600 meters of paper to gift wrap a helicopter to show case their “Anything is possible” philosophy.

Television PR involves promoting TV shows. Taylor Herring has handled PR for the likes of Doctor Who, The Apprentice, Big Brother among many others. They have experience in handling projects for clients like BBC, Channel 4, ITV, Sky etc. The TV PR team works with production companies to build program profiles and to build corporate PR. Taylor Herring has very high client retention rates and an impressive client list; it has a numerous success stories to its credit.

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